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Internet Marketing and Web Design News - Florida & Beyond
Friday, January 02, 2004
9:22 AM
Lessons for a guru: Small online tech outsourcing firm survives by watching pennies, buys giant rival Guru.com
Lessons for a guru: Small online tech outsourcing firm survives by watching pennies, buys giant rival Guru.com
Slow but steady, a2zmoonlighter.com took the slow, but practical choice for their business strategy. Basically, they took their internet referral fee (10% non-member, 5% member + subscription fee) and drummed up the business...not focusing on the freelancer during the dotcom version 1.0 days. Now that 2.0 has come through, it seems that building a good customer base and tight budgeting worked out. They invested $400,000 while their main competition, guru.com, had $63 million to play with. Now guru.com went bust and a2zmoonlighter bought them. It seems the tortoise, not the hare, won this time.
