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Internet Marketing and Web Design News - Florida & Beyond
Thursday, December 18, 2003
9:40 AM
Search Engine Optimization Newsletter Archives - High Rankings Advisor
New Google Algorthymn - "Florida" do's and dont's
I recently read some of jill whalen's article about the new changes Google has recently made. The more I see it, the more I'm noticing that creating articles is a clear way to drive in and keep traffic to your site. Here are some do's and dont's she's recently said:
Some of those characteristics that the new google algorthymn looks at:
* A site that sells products which one can buy on hundreds or thousands of other sites, but with no original or unique content included.
* A page or two of copy intended solely for the search engines with only a little bit of thought given to the user. That is, the kind of site that when you read it, you keep hearing a certain keyword phrase over and over again, and it's pretty darn noticeable. A real person shouldn't read your site and feel that it's repetitive. Your keyword phrases shouldn't just be listed in the first sentence, but should be an integral part of the site in general.
As an aside, there seems to be some confusion over what unique content is. I believe Danny Sullivan discussed this in one of his sessions at the conference last week, and I'm glad he did. It's something that I have been noticing from my conversations and email with others also. Content is not simply a description of your products or services. That's a great start, but that's all it is -- a start.
Real content that sets you apart from your competitors, both in the search engines and in real life, is more the added-value kind of stuff. Information on how to best use the products, other things that might go with them, what other customers of yours have done with their products, reviews on various brands of your product, special offers for special customers, etc. I'm probably not the best person to give you those ideas, but there are some great marketing people out there who could certainly think of some great ideas for your needs.
